Save As, shopper marketing agency di P&G Laundry Additives Western Europe, firma la nuova brand architecture di Ace, portando sui pack gli ‘user’ che danno consigli ai ‘no user’. Dall’ upstream al final graphic pack design per un go-to-market veloce ed efficace. In 45 giorni si sono concluse tue le fasi di lavorazione: brief, first draft design exploration, first complete proposal on 3 references, second draft proposal on 3 references, third draft proposal on 3 references, closing first phase before consumer test, brief on other references, first proposal before consumer test, all refinements of 5 artworks done and approved.